Jan 9, 2020 By: Drive Digital

Email Marketing – A new face of marketing for the 21st century. Creating an email campaign can be a tough task. Here in this article, we are going to cover all the primary steps of bringing an email campaign to this blog. We will help you get your bearings and you need to plan the steps you need to complete before you hit the “Send” button. 

Well, all of you want to know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? With around 269 billion emails sent each day, there is a lot of competition for your audience’s attention. 

They also maintain email numbers. Therefore it is necessary to learn to do email marketing properly so that you can reach your target audience and keep them interested. 

By the end of this guide, you will know the steps required to run a successful email marketing campaign so that you can gain more attention, engagement, leads and sales.

Why Email Marketing Is Important for Your Digital Marketing Strategy?

Email marketing is a key tool for businesses that want to have success with their online marketing campaigns. The most essential thing for any digital marketing strategy, offering excellent returns on investment. You might assume that email marketing is being pushed out by more modern marketing methods, such as social media marketing, but there’s still a strong argument for the use of email marketing. 

86% of business professionals prefer email as their method of communication when doing business. An email is a tool that’s used every day in the business world and remains one of the best ways to clearly convey information. To make the most of email marketing, you need to know the best ways of creating effective campaigns. 

Email marketing is particularly useful for staying in touch with existing customers and leads, as well as generating sales via referrals. While an unsolicited email from a company is often viewed as spam, a requested newsletter or email with a special offer is much more likely to be welcomed. Email builds loyalty, with welcome emails being particularly important; 45% of first-time purchases happen within 24 hours of signup.

What are the types of Email Marketing?

There are various types of marketing emails to consider, which can all provide different benefits. Some of the marketing emails that you might use include:

  • Welcome emails on sign-up or first purchase – some brands use a series of welcome emails. 
  • New products and product updates – tell people about new services, content, product lines and more. 
  • Newsletters and digital magazines – roundups of news, content, events and other important information, as well as promotions.
  • Notification of events and company news – send invitations to your company events or let customers know about recent happenings. 
  • Special offers and promotions – give special offers to people who have signed up for your newsletter. 
  • Confirmation and thank you emails – thank people after sending a form or confirm an order or booking.

Each type of marketing email can provide an opportunity to reach out to customers and ensure your brand stays in their minds.

Tips & Tricks to Create Email Marketing Campaigns

1. Create a Targeted E-Mail List

The most successful email marketing campaigns start with an email list filled with qualified leads that are of interest to your offers. The best way to create a targeted email list is to convert your website visitors into customers.

2. Know your Goals

All big marketing starts with setting goals, and email marketing is no different, it also need a goal. If you want to run a successful email marketing campaign, think about what you want to achieve. Specific goals of an email marketing campaign include:

  • Welcome your new customers and tell them about your business and values ​​so that you start building relationships with them. 
  • Increase engagement with your content and your business, whether it is promoting webinars or attempting to make initial sales. 
  • To nurture existing customers by providing them some value. 
  • Re-engage customers who are not particularly active.
  • Split your customers so that you can send more targeted email marketing campaigns.

3. What Type of Email is?

One of the most important things to understand the different types of emails that you can send to your subscriber. Here are some of the key email types that you need to know before doing Email Marketing. 

There are some transactional emails, which include:

  • Subscriber signup confirmations
  • Welcome messages
  • Order or purchase confirmations
  • Acknowledgments of changes to subscriber information

4. Know Your Audience

If you have been doing email marketing for some time, you probably know who your audience is. If you are just starting out, you have to make some well managed and calculated guesses so that you can target your content. Well, you do not have to worry; When you send your first campaign, you start collecting subscriber information, so next time you have actual data to work with.

5. Time to Use Technology Wisely

The most reliable email marketing services have the tools to help you build a more flourishing email marketing campaign. Look for features like: 

  • Simple campaign creation and automation, including templates and workflows. 
  • Integrations with the software you already use, like WordPress and OptinMonster. 
  • Ways to segment your audience. 
  • In-depth analytics on email campaign performance. 

Features like Mailchimp’s automation pictured below will help you schedule transactional emails and blog-driven updates, respond quickly to customers, and create and deliver promotional and relational emails.

6. Craft Your Subject Line

Subject Line – the starting point for any successful email marketing campaign, which plays a key role in getting people to open and click your email. Like the title on your blog post, an email subject line should be noted so that people want to go further. 

You don’t have a lot of words to make an impression; Data from Campaign Monitor suggests that most subject lines are 41 to 50 characters long. Even your subject line appears on the mobile screen, so it is wise to keep the most important parts in the beginning. 

7. Focus on Email Marketing Design

In Email Marketing Design – Design matters. If your emails look terrible, that reflects badly on you and can cause people to stop reading. Nowadays most of the people read email on mobile devices, so it is really a important thing to use a responsive email template, so your email resizes automatically, whether people are reading it on a phone, tablet, or desktop. 

Most good emails have more text than images. There is no denying that pictures make your email more attractive, but know that many people disable images. This means that your emails still have to work, even if people don’t see them. 

Are you looking for a marketing solution with email marketing capability? Then check out our services.

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