Before starting about the content sharing, let us take a look at some of the facts and figures about LinkedIn.
- 94% of the B2B marketers use LinkedIn as the 1st channel to distribute content.
- LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
- LinkedIn is ranked number one by 91% of the marketing executives, to find quality content.
- LinkedIn is included in the digital marketing mix by 92% of the B2B marketers.
- 80% of the leads are generated from LinkedIn, compared to 13% on Twitter & 7% on Facebook.
The list can go on and on. There is no doubt that LinkedIn is the best social media platform when it comes to business purposes. Be it a small business, a startup, business to business marketing or big brands, LinkedIn as business prospects for all. When it comes to digital marketing, those of you already involved in this might be aware that, content marketing is its essential component.
Let us understand a little more about content marketing.
Content marketing is a strategic and planned way of channelizing valuable and relevant information in the form of blogs, articles, videos, infographics etc. The two words that you need to focus here is valuable and relevant. You cannot just post anything and everything that you like. You need to understand who are your target audience and what are they interested in.
1: Be Professional With Your Content-
One thing that you should always keep in mind is that, LinkedIn is a professional platform, therefore, make sure you also act professionally. Whatever content you post should be either related to the interest of your readers/potential clients or informative about the type of business you are dealing in. Nothing else other than the business should be the centre of focus in your content. Some businesses or rather say new players in the game, often mistake LinkedIn to be same as other social platforms like Facebook or Twitter or Instagram. LinkedIn is different from them, you cannot posts similar posts like on FB or the others. You should be strategic about what you post on LinkedIn.
2: Be Well-Informed About the Trends–
According to a survey, it was depicted that more than 70% of the get most of the marketing news from social media. Therefore, you too, need to be aware of what is trending on your arena of marketing and post related content. Share new blogs, stories from industry journal and anything that is in the trends and might engage your readers. By doing this you are ensuring two things at a time. One, showcasing your company as a trend follower. Secondly, showing your readers that you are aware of their interests.
3: Educational Content–
Sharing business related content is always good, but sometimes you should also share some educational content, that builds and develops other’s skills. LinkedIn is not the type of media platform, where people come to kill time. They spend the time to engage with their potential clients, grow their network and learn something. Therefore, it would be a good idea if you invest some of your hard work while promoting your content into, promoting educational content. Not only the chances of more likes and visibility will increase, but the chances of attracting more lead also increase. 62% of the people engage with the content because it is educational or informative.
4: Topics You Should Entertain–
The type of topics that are likely to be noticed the most are:
- Your industry-related trends.
- News regarding your industry.
- Industry events.
- Product and services information.
- Customer/employee perspective.
These are some of the topics that are more likely to get more attention compared to others.
5: Presentation and Videos–
Another important component of LinkedIn is Slideshare. Slideshare is a platform for everyone that offers a presentation on a huge variety of topics. Slideshare is actually a service owned by LinkedIn, it is a slick integration with presentations that are shared. So posting and sharing presentations on Slideshare is a good idea to promote your brand. Videos are another component of content marketing and a pretty strong one. Motivational and inspirational videos, educational videos, videos promoting your business, these types of videos can be a real good source to get your small businesses popular and seen on LinkedIn.
LinkedIn continues to be the best social media platform, to reach out to your potential clients, promote your business and grow your network. The above mentioned points will help you to be more specific about what should be posted on LinkedIn to drive maximum traffic and profit.