Affiliate Marketing is a type of performance marketing strategy that is based on sales and leads. You have affiliates who link to your page. If a visitor buys your product through that particular link, you give the affiliate a certain percentage of that sale. The biggest advantage of Affiliate Marketing is that it has minimum risk as you only pay for the work. You can also measure which links work and which don’t, which can help you to determine your future strategy with respect to your affiliate marketers. In simple words, the concept of affiliate marketing is to promote other people’s products through an affiliate network and earn commission if people actually buy the product. The entire concept is based on revenue sharing.
Benefits of Affiliate Marketing
1. Performance based: –
The main benefit of having an affiliate program is that it is completely performance based. You will never pay for ads that don’t deliver you profitable sales because your affiliates only make money when they provide quality traffic.
2. Easy to measure: –
Affiliate programs allow you to see certain things like Click-through-rates or views of your site as a result of a customer having viewed an affiliate web page. This is a valuable part of building an efficient affiliate marketing strategy because it allows you to see which affiliates work and which do not.
3. Brand visibility: –
Affiliates can secure high search engine listings or display your ads on their website. This is all free brand exposure.
4. Targeted customers: –
Affiliates choose the ads they wish to place on their websites. They know their audience and will pick the campaigns most suited to their demographic.
In the era of internet, Digital Marketing plays an important role. Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet. As digital platforms are rapidly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more efficient.
Benefits of Digital Marketing
1. Cost-effective: –
You can simply plan a profitable Online Marketing strategy within your budget by the use of digital marketing that offers an economical technique in comparison to other advertising channels such as TV, radio and more.
2. Save time: –
With traditional marketing, you have to wait for weeks, sometimes even months before the expansions start to turn up. You can see the number of visitors, conversion rates, bounce rates and many more in the real time.
3. Brand value: –
Digital marketing gives you a chance to build your brand value by promoting your business on social media platforms.
4. Quicker Publicity: –
Because of the real time results of digital marketing, you get prompt publicity. If you don’t, you at least immediately know that this particular ad isn’t working for you.