LinkedIn Marketing Strategy for Business

Feb 27, 2018 By: drivedigital

Hello everyone, today I am going to write that what are the LinkedIn marketing strategies for businesses. We will also see that how Digital Marketing Company in Jaipur uses these strategies to benefit their clients.

LinkedIn is changed smoothly from a professional networking site into a world face. From its beginning marketers are trying to know the ways of B2B success. LinkedIn has so many professionals at one place so it is defiantly a platform to generate leads. Digital Marketing Companies in Jaipur use these five strategies to get maximum leads for their customers.

Let’s talk about these strategies one by one: –

1. Turn your company page into a lead generation page-
Leads will not come to you on their own, you have to bring them to you. Your company page consists of your basic information, very few users are interested in the information they actually come to your page to mainly know about the product and services you are offering. Changing your company page will bring more lead to you. You can use these three ways to change your page-

• Use of an image that will get attention and create interest.
• Describe your company, your product, and services in a very compelling manner.
• Make your company recent update section clickable so that you can get the conversion from there.

Digital Marketing Company in Jaipur always remembers to use these steps to get leads for their customers.

2.Create a Showcase Page-

Creating a showcase page will help your company promote individual brands that are an extension of your company. A showcase page helps in targeting one segment of customer and show only relevant content to them. Showcase page basically helps you to get targeted leads, who are interested in your product and services. Digital Marketing Companies in Jaipur help you in creating a showcase page which will help you in getting to your targeted audience.

3.Use Advanced Search-

The two techniques we have discussed till yet are inbound techniques, advanced search helps you to go to your prospect instead of bringing them to you. It helps you to search exact type of people you are looking for your product and services. It gives you filters, by using which you can filter them according to location, current company, industry, past company, school, profile language, and nonprofit interests. Digital Marketing Companies in Jaipur use an advanced search to find targeted customers for their clients.

4.Save searches-

When you find your prospect using the advanced search option you also want to save it for future connection. Getting B2B leads is not one and do an activity, you have to maintain consistency to get maximum sales from your prospect. A Digital marketing company in Jaipur helps their clients to save the profile of the desired prospect so that they can be connected in the future when it is required.

5.Search groups-

Searching for leads in a very narrow way is a very good option, but there is another one is groups. Stats say that there are about 20 Lakhs groups on LinkedIn. Just imagine the number of people. Groups are also a very good option for generating lots of leads, you just have to join these groups, maintain some level of activity in these groups. When you are searching for a group, search for it on the basis of these three factors- Relevancy, “How active the group is” and look that what is the size of the group.

LinkedIn is now emerging as a platform where you can find B2B leads for your company. Best Digital Marketing Companies in Jaipur use all these techniques to find maximum leads for their clients.