Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
° Analyze websites and document changes required for SEO.
° Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.
° Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
° Proactively make strategic PPC campaign recommendations.
° Utilise bid management tools .and data modelling to maximise the effectiveness of PPC campaigns.
° Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
° Optimize landing pages for search engine quality score.
° Serve as liaison with paid search engine contacts.
° Web development experience is a plus.
Strong oral and written communication skills.
Excellent analytical skills.
Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
Ability to perform research, analyse websites, document changes, and make decisions regarding optimisation approach.
Any Graduate – Any Specialization