As we all know that Instagram is growing a very powerful and influential social platform. On this platform, you can find people of all ages are using it. Instagram has a different section for business and promoting businesses. Instagram now has 25 million + business profiles all over the internet and introducing yourself and your business on Instagram.
Just imagine 200+ million Instagrammers are reaching to advertisers and 1/3 of the most viewed stories are from businesses. 60% of people agree that they have discovered new products on Instagram through advertisements.
So just imagine launching your business on a whole new level. This will help you out in identifying your competitors and compete all way around.
As compared from start, Instagram is now much more widely used and as now it has the image of Facebook it is just rushing into all business types and markets.
Set steps to set up a business account for Instagram:-
Download the Instagram app on your phone if not already installed using the App store for an iPhone user and Play Store for an android user.
Sign up and make a new account by filling up all the required details or sign up using Facebook.
Switch from the personal account to Business account
Within the app, find Settings, then scroll down to Switch to the business account.
Fill all the necessary details
Then add all necessary business information such as opening hours for your business, a business address which can directly bring up users to your actual business site or a phone number to get in touch with them directly and let users know what you want them to know by adding a proper introduction.
Post and Explore
Start posting your content you want to to see in your feed using hashtags and start following related accounts and different users to make your business page in a notice to such a huge audience on Instagram.
There are various things you can do by setting up an Instagram business account and here are some to make your business a successful one:
- You can get real-time metrics on how your stories and promoted posts perform throughout the day and increase the posts users like the most.
- Get insights into your followers and how they interact with your posts and stories to understand what age and what category are your followers from.
- Add information about your company, such as business hours, location and phone number to directly keep them connected to you in real time and get connected to your business anyhow.
Try making your posts interactive and attractive so that you can increase engagement on your post and make the Instagram users connected to your business and utilize huge traffic already present on Instagram.
The more creative and exclusive your posts are the more are the chances of getting people to your business.
The first impression matters a lot on social platforms because you are not the only one to who has a business out there so try adding up exclusivity, creativity, consistency while adding a new post and add the brand logo on your Instagram profile picture as logos are new face to describe your brand and make it a brand.