Digital Marketing is not only a word, but you will find an entirely new world here. A place where you get to learn many things, where you find a new challenge every day.
Digital marketing has become the talk of the town. Every second person is a digital marketing executive.
But how exactly do they handle their roles and jobs? Like every other job this too is a demanding one.
Working in a digital marketing company, you will face two kinds of situation:
★View of the Audience
★View of your Boss
Audience’s point of view:
Here you have to deal with what the public loves to see or what kind of services they want. Now the challenge here is, the taste and preferences keep changing. If you wish to succeed, you need to match the pace of your audiences mood swings.
Boss’s point of view:
In this case, what matters is your boss’s point of view. After all your “Boss is always right”, absolutely your boss is right as always. There are many reasons why he/she is right:
●He/she has more experience in managing the business.
●He/she give commands to you after seeing the ups and down in the market.
●He has a better understanding of what is the need of the time and market.
Now the thing is what are the things your boss wishes you knew about digital marketing.
We all know that digital marketing is not a small world, it comprises many things like:
➔GMB (Google My Bussiness)
➔Reaching Targets etc…
Being a digital marketing executive, obviously, your boss, expects that you know all the deep down hidden secrets about it.
Well, to some extent it might be true, but usually, these expectation comes back hitting hard on the face.
To make it a little more precise, let us talk on some specific topics.
SEO (SEARCH ENGINE OPTIMIZATION):
If you are in the SEO team then your boss expects you to know the inside out of this technique.
He probably even wishes that if assigned to you, anything would definitely crawl to the first page of the SERP’s.
Your boss, not just wishes, but wants you to know all possible secrets about SEO.
SEO, this term means the process of growing website traffic using the organic (non-paid) search results on the search engines.
There are a lot many things that come under this optimization process. And the two most important are – On page and Off page.
➢It is the best way to make organic traffic for your websites.
➢With the help of this process, you are in the top search results through which you can build trust and credibility in the market.
➢It can be localized and globalized according to business need.
➢SEO practices are always on change therefore regularly following the trends keeps you updated about the latest changes in the market as well.
SMO (Social Media Optimization):
Social media always has an important role in digital marketing. It is almost like the backbone. If your social media is not strong, it might not take long for your marketing strategies to hunch down.
And in this era, where social media is practically ruling, your boss definitely wants you to be a master in Somiology (social medialogy).
Nowadays social media has become a marketing hub with numbers of companies struggling to be on top.
Social media itself is a vast region, where billions of people are connected with each other with the help of the technologies. You can reach those millions of people just by a click.
Now one thing comes in your mind why is Social Media Optimization Important? It is because of it:
➢Secures a Strong Presence on the Web
➢Develops the Reach
➢Drive More Traffic
➢Improves Search Engine Ranking
If you are familiar with the digital marketing industry, you must have heard this before – “Content is the King”. Yes, this is very true if there is no content then there is no SEO, no SMO actually nothing is possible without content.
If you are in content writing then feel proud of that. But at the same time, keep in mind that, the expectation of your boss is at the peak.
The default qualities that a boss expects in his content writer or content marketing team are –
1. Catchy titles for any content
2. Out of the box ideas for social media content
3. Extraordinary vocabulary skills
4. Complete knowledge of where and how to use H1, H2, H3 tags.
5. Maintaining the readability to green is extremely compulsory.
6. Not exceeding the word limit of more than 20 words in a sentence.
7. Not making big paragraphs.
8. Most importantly, add the right keywords at the right place with the right frequency.
Well, the list can be endless. In short, according to your boss, a content writer in the digital marketing team has to be an all-rounder genius. Who can write content for on the page, off page, social media, email marketing, website content, PR’s, etc.
GMB (Google My Business):
GMB, it is part of local SEO in which you put the business on Google. Basically, by doing the Google My Business listing, you are officially introducing your business to Google.
This is an important process because if Google does not recognize you, you do not exist on the search engine pages.
It helps your business to come in the search terms when any user is looking for you/your business.
It helps a lot to your business and gives a new platform to popularize your services.
Now what your boss expects from you while dealing in GMB is that you should have –
➢Basic knowledge of GMB
➢How to write descriptions for business
➢Should know how to post on GMB
If you are interested in digital marketing job then make yourself well versed in the above-mentioned points, then your boss will definitely be happy with you.
And if you want to add some of your points or experience about what your boss expects from you, please comment below. Also, let us know what interests you and next time we will get back to you with your topic.