Apr 27, 2019 By:

Before taking the final decision of buying anything or hiring anyone, you probably ask many questions.

And nothing is wrong in that. It is basic human nature.

Asking questions is the best way to know and get full knowledge, before making any decision.

The same happens with the companies looking to hire a digital marketing agency.

Several questions pop up in their minds like:

1. Will hiring a digital marketing agency to be fruitful enough?

2. Can the agency promise me to double the ROI?

3. Can digital marketing increase traffic on the website?

4. Is investing in digital marketing a good idea?

There are many if’s and but’s before hiring a digital marketing agency.

Let me make things easier for you. It’s a great choice for your business, there are many benefits to hiring a digital marketing agency.

You may have been cheated by the Black Hat SEO Agency and this time you want to know all information before hiring any digital marketing agency.

So, whatever the situation is, you know that when hiring a digital marketing agency, you need to do your research and ask all the appropriate questions.

Here we have come up with a list of questions to ask before hiring a digital marketing agency. Many of them may seem like the same questions that your customers ask you.

There are some sections in any digital marketing agency:

  • SEO
  • Content Marketing
  • Social Media
  • General

SEO

seo faqs

1. How can digital marketing improve search engine ranking?

The most important thing in any online business is the search engine rank. You should ask it before you hire any digital marketing agency.

SEO is the backbone of your online business. It always gives you huge traffic to your business.

2. Do you follow the Guidelines of Google Webmaster?

Most importantly, a digital marketing agency should always follow the Webmaster Guidelines to help Google find, index and rank your site. By following these guidelines, it will help your site avoid penalties.

3. How long (time) will it take to see results?

It’s not easy to show the result overnight and also you can’t say any date or time. But effective SEO campaigns should start giving positive results for your site in about two to four months.

4. How do you run successful campaigns?

Try to find out their way of working and what measure they take to run a successful campaign.

 

Content Marketing

content marketing services faqs

5. How does content marketing help in business growth?

You should know whether the content writers of that digital marketing company can do good research and write appropriate content for your business.

6. What kind of content do you produce?

Try to find out if the agency is aware of all the different platforms, where the content can be published and promoted.

Apart from this, are they capable of creating infographics, video scripts, short animations, email campaigns, eBooks, and more?

 

Social Media

social media faqs

7. What social platforms should my company/business be on?

Nowadays the internet is full of different social media but the thing is people don’t use all of them.

Your agency should be able to recommend those social platforms that are most relevant to your audience and business goals.

8. What is your process for community management on different social media (Facebook, Twitter, Instagram, Pinterest, etc.)?

A good social media team should be prepared to answer comments and to facilitate conversation on all its social platforms and to find ways to connect with customers from those platforms.

Also, the most important thing, the social media team should be more than perfect when it comes to increasing reach, subscribers, likes, shares, etc.

9. How will you ensure that the social media presence reflects our brand?

Only posting on social media doesn’t make sense unless it has some message that shows your brand value or message of your product.

Your agency should be thinking of social media strategies that are helpful for brand awareness.

 

General

10. What is the strategy to beat the competitors?

Your agency needs to understand your target audience and what you can provide to your audience that your competitors can not.

11. How will digital marketing improve the site conversion rate?

Like stated earlier, SEO is the backbone of your business, so you must ask this question to your digital marketing agency, before hiring them.

That agency should know all about how they can improve your site’s visibility, increase traffic to your site and also increase conversions/sales to make your investment pay off.

12. What will be the communication process?

During work, many times you need to talk to a person for the feedback or anything related to your business projects. So this is a MUST ASK question “How will we communicate?”.

13. How will you report on our progress month-over-month?

After investing money you have all right to take the report of your project’s progress. Whether it is going in the right direction or not? Does it need any new idea or any resources that may help to reach the goal of your project?

For that, will the agency deliver an easy-to-read report and summary every month? Will they walk you through the report in a monthly meeting? Will they give you all the details through the monthly meeting?

We believe these questions will help you in hiring a digital marketing agency. And don’t forget DRIVE DIGITAL provides all the services described above. Contact us for more details and also read our other blogs to know more about digital marketing. Please comment below if you have any other question.

digital marketing faqs

 

3 Replies to “13 Questions To Ask Before Hiring a Digital Marketing Agency”

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